Logo Design Story for United Church
A Unified Vision: The Story Behind United Church’s Inspiring New Logo
United Church, a congregation formed by the merger of two churches, stands as a testament to the power of collaboration, purposeful design, and an unwavering commitment to welcoming families with children. The story of their journey, embodied in their logo, is a shining example of how branding can reflect a church’s mission and vision.
A Tale of Two Congregations
United Church’s story begins with two separate churches, each with its own rich history and unique identity. Because of their desire to expand their outreach, these two congregations decided to unite their efforts and resources, forming a new, vibrant entity with a mission to bring people together in the name of Jesus.
Embracing Families and Children
The leadership at United Church recognized the importance of reaching out to families with children under 18, a group often underserved in today’s busy world. They aimed to create an environment where both parents and children would feel welcomed, cherished, and spiritually nourished. To effectively communicate this mission, they needed a visual identity that would resonate with their target audience.
A Versatile Vector Design
Understanding the need for versatility in today’s digital world, the Church Brand Guide team created a vector design for their logo, ensuring that it could be easily adapted to various forms of media. A simple vector logo enables it to shine on their website, social media profiles, printed materials, and even on large banners or billboards when the occasion calls for it.
Church Brand Guide: A Listening Partner
When it came to the creation of the United Church’s logo, Church Brand Guide played a pivotal role. This trusted partner took the time to listen to the congregation’s mission, values, and aspirations, understanding that the logo should encapsulate the essence of their unity and their commitment to welcoming families.
The resulting logo is a beautiful representation of the church’s core values.
A Ripple of Momentum
With its new logo in place, United Church witnessed a remarkable surge of momentum. Their message of unity and family inclusion began to resonate with the community, drawing in new visitors regularly. Families with children felt the warmth and acceptance that the church offered, making United Church their spiritual home.
In the story of United Church, we see the transformational power of thoughtful branding and design, reminding us that even the smallest symbol can carry immense significance, embodying the hopes and dreams of a community.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
How to Create a Church Culture That Has Positive Momentum (CBG042)
Michael Persaud helps walk you through establishing a church culture that will launch your church towards its ultimate potential.
Why Churches Need to Choose a Target Audience to See Growth (CBG041)
Why do churches need to have a targeted audience? Without trying you are sending a message about who you are and what audience you serve. These unintentional signals are either attracting people or turning them away. By being intentional about who you are...
How a Church Can Serve the Community With Its Brand (CBG040)
Your church is the guide to the story of your audience Everyone has something that they are working toward or trying to become. The church can be the guide to the solution. So who can the church help people get where they need to go with a simple plan? It...
How Branding, Marketing and Advertising Work Together to Help Churches Grow (CBG038)
SHOW NOTE It is important for your church's branding, marketing, and advertising to be consistent with your church's mission, direction, and vision. Attractive brands cause people to stick. Experiences consistent with your branding provide a positive experience. Using...
How to Get the Perfect Logo Designed for Your Church (CBG037)
In this episode, we will be talking about designing the perfect logo for your church; you might be thinking you need a logo for your church and contemplating how I get the perfect design for your brand. To achieve this, you need to be clear about the right target...
How to Build a Healthy Creative Team in Your Church (CBG036)
This time, we're talking about building a creative team that is amazing at producing media. Our Guest Jared Hogue has been on staff at Church on the Move as a creative director where he was able to build a large team of staff and volunteers to produce video and...
