Listen to the Podcast Episode
Here are a few tips for creating a sub-brand:
- Tip 1: Only have sub-brands for major events, not every event
- Tip 2: Sub brands for major ministries, not every ministry
- Tip 3: Non-majors: change the title font, but keep the rest consistent
- Tip 4: Have 3 or 4 church fonts; 2 major fonts for headlines and body
- Tip 5: Have 5 church brand colors; 2 major colors
Big ideas behind the brand design for the Man Up Conference:
- Man UP is an annual event for Cornerstone Church.
- We created a landing page on the website to point the online ads to for the event.
- The design is masculine and inspirational.
- The church used screens throughout the building to inform guests throughout the event.
- Social media posts were used for weeks leading up to the event to drive people to sign up.
- An email campaign was put together to reach the internal church members.
- See the landing page here: https://cornerstonehighland.com/manup22/
- I use Divi Builder by Elegant Themes to build the website and landing page: https://www.elegantthemes.com/
- The image for the design was from https://unsplash.com/
Man Up Men’s Conference
Branded Graphics
Vertical Screen Graphics
Social Media Posts
Man Up Website Landing Page
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