Listen to the Podcast Episode
A brand champion participates at a high level to volunteer, give, and invite others to the church.
Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing God’s impact through the church.
There are 3 parts to a great story video. If you use these 3 simple questions, you will be able to tell engaging stories.
Part 1 – what was your struggle?
Have the person tell about how they felt in the time when they were struggling. Focus on the feelings instead of the details of the story because people will be able to relate to the story quickly.
Part 2 – what was your God moment?
Unpack the time when God stepped into the story. Have the person describe what they were doing and how God led them. It may involve the church, which would be great.
Part 3 – how is life different now?
Now unpack how life is different from what they described in part 1. Use words opposite to the words you used in part 1 to create a connection. Focus on their feelings so the audience will quickly connect to the story.
I have a list of words that describe struggles people may face to help them tell their stories. I also provide a list of positive “result” words. These words are relatable and simple to help the story connect. You may want to provide a couple of lists like this to help your storytellers.
You can see this list on the website I created for Vibrant Church.
https://yourvibrantchurch.com/tellmystory/
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
Tips to Help Your Church Retain Guests by Closing the Back Door with Jonathan Hardy (CBG025)
In this episode, we discuss how a church can build a culture that retains people by cultivating relationships and creating great experiences. Jonathan Hardy shares ideas about what a church can do to retain people based on his experience on church staff and as...
How a 20,000 Member Church Has Grown By Building a Genuine Brand with Randy Greene (CBG024)
In this episode, we talk with Randy Greene who is with Church of the Resurrection a 20,000 plus member church. We discuss the brand of this Methodist Church and what has caused them to grow to such a large size. The main reason for the growth of the church has...
How to Brand a Church Plant with Jarod Smith (CBG023)
We focus on church planting and what it takes to establish a strong brand with a tight budget. Jarod Smith is our guest who is planting a church in the Nashville, Tennessee area and he talks about the early stages of establishing a brand in a community. He unpacks the...
How Publishing Can Build Your Church’s Brand with Michelle Gines (CBG022)
In this episode, we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach. Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including...
How to Create Momentum Toward the Future by Branding Your Church (CBG021)
A healthy church brand can be created in a time frame that builds momentum. In this episode, Michael talks about his 6-month church branding process and breaks it down into 3 executable rounds. He talks about the items that need to be accomplished in each round in...
What It Looks Like for An Old Church to Embrace New Marketing Techniques to Reach New People with Bishop Jack Vaughn (CBG020)
Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them....
