by Michael | Dec 4, 2023 | Audience, Brand, Case Study, Church Branding, Church Website Design, Podcast, Website
Story of Vertical Church’s Website Makeover How we transformed this church’s brochure website into an engaging online ministry hub What is Vertical Church? Vertical Church is located in Sunrise, Florida and it is part of the ARC network of churches. They...
by Michael | Sep 9, 2022 | Audience, Get Clear, Podcast
Listen to the Podcast Episode Churches that understand how to use emails and text messages properly are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most...
by Michael | May 30, 2022 | Audience, Brand, Case Study, Church Branding, Get Clear, Logo, Podcast
Listen to the Podcast Episode In this post, we will look at what makes for a great logo design, and then we will look at the example of the logo I created for Calvary Church. Problem What is your logo saying about you? People judge a book by its cover, and your logo...
by Michael | Jul 6, 2020 | Audience, Identity
A brand is important to a church because it helps you to be intentional about the needs of the people in your city. It causes you to communicate your importance to their lives. This starts by defining your target audience. Simply put, this is the person who shows up...
by Michael | May 19, 2020 | Audience, Brand, Get Clear, Website
Do people understand why they need your church? They may have once attended a church when they were younger but never found the reason for a church as part of their lives. Tip: You need to let them know how being part of your church benefits their lives to help them...
by Michael | Jan 13, 2020 | Audience, Church Marketing, Marketing
When you confuse people you will lose people. They will not come back because they are not able to feel comfortable within a short period. PROBLEM Studies have shown that people will decide on whether they will come back to a church within the first 7 minutes. That is...
