Church Brand Guide Podcast
In this podcast we discuss practical strategies that are working to help churches reach more people. Michael interview guests who provide great insights on areas of their expertise in serving churches.
Youtube Videos
How to Get People to Start Serving In Your Church with Dick Hardy (CBG030)
In this episode, we discuss insights about drawing people to involvement in the church with our guest Dick Hardy. All churches face the challenge of moving people from attenders into becoming participators on a serve team or in a small group. We will unpack ideas some...
Tips on Building a Church Brand with Integrity with Mark Jones (CBG029)
A good church brand must have the integrity to be faithful in the small things. Integrity develops trust with people and results in the growth of the ministry as people give of their resources. Mark Jones is a businessman who owns several businesses and is actively...
Tips for Leveraging a Big Event to Grow Your Church with Steven Records (CBG028)
Big events are a great way for churches to create momentum for growth if they know what to do to build relationships with people. Steven Records, a church digital marketing director, talks about practical things he does to maximize big events at a large church that...
How to use Photography to Grow your Church with Ryan Wakefield (CBG027)
Photography is the first way a church welcomes people as they discover your church online. We talk with Ryan Wakefield about ways church photography tells stories that engage people to want to check out your church. He also describes ways to form a photography...
How to Create a First Impression That Sticks with Adam McLaughlin (CBG026)
Adam McLaughlin joins us to talk about how churches can implement branding, marketing, and advertising to grow the number of people they are able to reach. Adam tells us what specific tactics can look like in your church as you communicate your vision to the...
Tips to Help Your Church Retain Guests by Closing the Back Door with Jonathan Hardy (CBG025)
In this episode, we discuss how a church can build a culture that retains people by cultivating relationships and creating great experiences. Jonathan Hardy shares ideas about what a church can do to retain people based on his experience on church staff and as...
How a 20,000 Member Church Has Grown By Building a Genuine Brand with Randy Greene (CBG024)
In this episode, we talk with Randy Greene who is with Church of the Resurrection a 20,000 plus member church. We discuss the brand of this Methodist Church and what has caused them to grow to such a large size. The main reason for the growth of the church has...
How to Brand a Church Plant with Jarod Smith (CBG023)
We focus on church planting and what it takes to establish a strong brand with a tight budget. Jarod Smith is our guest who is planting a church in the Nashville, Tennessee area and he talks about the early stages of establishing a brand in a community. He unpacks the...
How Publishing Can Build Your Church’s Brand with Michelle Gines (CBG022)
In this episode, we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach. Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including...
How to Create Momentum Toward the Future by Branding Your Church (CBG021)
A healthy church brand can be created in a time frame that builds momentum. In this episode, Michael talks about his 6-month church branding process and breaks it down into 3 executable rounds. He talks about the items that need to be accomplished in each round in...
What It Looks Like for An Old Church to Embrace New Marketing Techniques to Reach New People with Bishop Jack Vaughn (CBG020)
Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them....
Top Questions for Branding Your Church with Barbara Carneiro (CBG019)
A strong church brand is reflective of a long-term vision to create the right perception of the church. A church can start to create a great brand by asking the right questions about who they are called to reach. The logo is a good starting point to help a...
How Branding has Created Growth for a Church that was in Decline (CBG018)
We take a look at the rebranding process of Evangelistic Center, a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding...
The Power of Story – Interview with the Directors of Trust Fund (CBG017)
We talked with moviemakers Isaac Alongi and Sandra Martin about their recent project called Trust Fund. Their approach is to create stories people are drawn to that have Bible principles in them. Isaac and Sandra are everyday people who live in Kansas City but who...
Branding Basics for Your Church (CBG016)
Branding is a powerful tool your church can use to reach more people and in this episode, we unpack how you can establish a strong brand for your church in the community you serve. Adam DeVizia and Chase Replogle of Beyond Creative are our guests. They have created an...
How Your Church Can Use Facebook to Have a Greater Reach (CBG015)
Our guest is Jeff Presley with a marketing platform called Reach by Causely.Jeff unpacks Facebook’s check-in feature and how it works to spread the word about a location. Billions of people are on Facebook and churches need to find ways to be active on it. We discuss...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield Missouri – Part 2 (CBG014)
Steven Records guides us through the working dynamic of his digital marketing team at James River Church and tells us of the tools they use to get things done. We talk about some of the best practices that allow people to engage with the church when promotions...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield, Missouri – Part 1 (CBG013)
We dive deep into some strategies James River Church is using to grow to over 12,000 people in attendance every week. Steven Records developed a digital marketing department at the church and is actively marketing the church online using various inbound...
How Marketing and Branding Work Together to Help Churches Grow – Part 2 (CBG012)
In this second part of our discussion on marketing, Ryan Wakefield shares practical insights into what churches can do to be effective in getting the attention of their community. He talks about Facebook, Google searches, emails, surveys and shares some...
How Marketing and Branding Work Together to Help Churches Grow – Part 1 (CBG011)
Ryan Wakefield currently assisting Summit Park Church and formally James River Church joins us to talk about marketing and branding. We discuss the difference is between marketing and branding and how they work together to help churches grow. Ryan shares...