Listen to the Podcast Episode
A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them.
The logo is a cornerstone of the church’s brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.
- The logo is the first thing people see of your church brand.
- People identify your church based on your logo.
- Too many churches have a logo that is outdated.
- Some churches make the mistake of changing their logo too often.
- The logo becomes an emotional connection for people to the organization.
- The symbol represents the entire brand; the logo is an icon for your church.
- A good church logo should represent the love of God over time.
- The logo needs to be simple in the design, so it is sticky; the more complicated the design, the less sticky it is.
- There are many symbols in our faith that can be considered a logo; the cross and the fish.
- The logo design process starts by understanding the brand of the church.
- Church logos fall into 3 categories: classic, modern, and trendy.
- Don’t make the mistake of designing a logo for yourself; design it for your audience.
- Every design element has a meaning and conveys a message.
- Get a logo that is created as a vector not pixel based.
- The logo becomes an icon for what you stand for.
- The design needs to work on all kinds of media.
- Invest in getting the right logo design from a design expert.
- Base your design on the audience you are pursuing.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
How to use branded emails to get people to take their next steps with your church
Listen to the Podcast Episode Churches that understand how to use emails and text messages properly are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most...
Tips to create videos that develop brand champions
Listen to the Podcast Episode A brand champion participates at a high level to volunteer, give, and invite others to the church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing God's...
Tips to create a church website that gets first time guests
Listen to the Podcast Episode The church website should be the top evangelism outreach tool for your church. The question is, are you getting it right? Here are three tips of the many tips that we discuss in the episodes that will help you right away: Do you have a...
How to use Instagram Reels to build your church’s brand
Listen to the Podcast Episode Churches are typically behind in using new tools for reaching an audience. Don't be like most churches. Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The...
How to do digital outreach instead of marketing
While serving on a church staff in communications, Denis realized he could reach many people through “digital outreach.” He was able to cut through the noise to grow the church.
Church marketing ideas for promoting your events so you grow the church
Listen to the Podcast Episode Do the events at your church create growth? You can leverage events to grow the church, just like we help Cornerstone Church see new families join the church every month. The key is to think about building your brand instead of just...
