Logo Design Story for United Church
A Unified Vision: The Story Behind United Church’s Inspiring New Logo
United Church, a congregation formed by the merger of two churches, stands as a testament to the power of collaboration, purposeful design, and an unwavering commitment to welcoming families with children. The story of their journey, embodied in their logo, is a shining example of how branding can reflect a church’s mission and vision.
A Tale of Two Congregations
United Church’s story begins with two separate churches, each with its own rich history and unique identity. Because of their desire to expand their outreach, these two congregations decided to unite their efforts and resources, forming a new, vibrant entity with a mission to bring people together in the name of Jesus.
Embracing Families and Children
The leadership at United Church recognized the importance of reaching out to families with children under 18, a group often underserved in today’s busy world. They aimed to create an environment where both parents and children would feel welcomed, cherished, and spiritually nourished. To effectively communicate this mission, they needed a visual identity that would resonate with their target audience.
A Versatile Vector Design
Understanding the need for versatility in today’s digital world, the Church Brand Guide team created a vector design for their logo, ensuring that it could be easily adapted to various forms of media. A simple vector logo enables it to shine on their website, social media profiles, printed materials, and even on large banners or billboards when the occasion calls for it.
Church Brand Guide: A Listening Partner
When it came to the creation of the United Church’s logo, Church Brand Guide played a pivotal role. This trusted partner took the time to listen to the congregation’s mission, values, and aspirations, understanding that the logo should encapsulate the essence of their unity and their commitment to welcoming families.
The resulting logo is a beautiful representation of the church’s core values.
A Ripple of Momentum
With its new logo in place, United Church witnessed a remarkable surge of momentum. Their message of unity and family inclusion began to resonate with the community, drawing in new visitors regularly. Families with children felt the warmth and acceptance that the church offered, making United Church their spiritual home.
In the story of United Church, we see the transformational power of thoughtful branding and design, reminding us that even the smallest symbol can carry immense significance, embodying the hopes and dreams of a community.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
Tips for leading church leadership in building a brand – part 1
Listen to the Podcast Episode Are you struggling to keep up with church communications? Do you need a team to help? Are you drowning as a church creative and thinking about leaving your position? Did you know Church Brand Guide can be your creative team to implement...
How to use branded emails to get people to take their next steps with your church
Listen to the Podcast Episode Churches that understand how to use emails and text messages properly are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most...
Tips to create videos that develop brand champions
Listen to the Podcast Episode A brand champion participates at a high level to volunteer, give, and invite others to the church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing God's...
Tips to create a church website that gets first time guests
Listen to the Podcast Episode The church website should be the top evangelism outreach tool for your church. The question is, are you getting it right? Here are three tips of the many tips that we discuss in the episodes that will help you right away: Do you have a...
How to use Instagram Reels to build your church’s brand
Listen to the Podcast Episode Churches are typically behind in using new tools for reaching an audience. Don't be like most churches. Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The...
How to do digital outreach instead of marketing
While serving on a church staff in communications, Denis realized he could reach many people through “digital outreach.” He was able to cut through the noise to grow the church.
