Listen to the Podcast Episode
In this post, we will look at what makes for a great logo design, and then we will look at the example of the logo I created for Calvary Church.
Problem
What is your logo saying about you? People judge a book by its cover, and your logo is the most seen part of your brand. The problem may be that your logo communicates that you are not relevant to your community.
Solution
Get an updated logo that better relate to your audience and looks good in various forms of media. You will gain brand recognition in the community, so people know you exist.
Result
A good logo increases the effectiveness of your marketing efforts by making you appear relevant.
Tips for creating an effective:
- Know your logotypes:
- Word mark
- Letter mark
- Symbol
- Combination mark
- The design needs to be a vector
- It must be a simple design so it is sticky
- Brand document
- Brand colors and fonts
- Logo variations defined
- File types for your logo: JPG, PNG, EPS
- Store your logo files online so you can share them via a link within the organization; dropbox or Google Drive
- Only use approved versions of the logo to keep the brand consistent
- Don’t use the font that is in the logo in other designs; protect the logo
Contact me to discuss building your brand and learn more about my signature branding process for churches.
Example: Calvary Church
This church is a Reformed Church in central Iowa in a community with people that have a church background. The leadership wanted to create an updated look to help the church stay relevant to young families moving into the area regularly.
We designed a mark with a cross and gave it a modern look while combining it with the church’s name. The combination mark provides flexibility for the logo design to be used on all media types. This design reflects the audience the church is good at reaching, which is people looking for a good church home.
The font we used for the logo design has a clean look and is timeless. The green color scheme represents the growth people experience as part of the church and its many programs. Overall, the brand design provides a sense of authority for people to know that their family is in a good place.
Calvary Church Logo
Here is what we did with Calvary Pella with our Tier 2 Package:
- Brand strategy
- Logo
- Brand book
- Website
- Signs for the facility
- Collateral materials
- Photography
- Video
The new banding is implemented on the website, on social media, in the facilities, on the property, and on their church vehicles.
Calvary Church Website
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
How to use Instagram Reels to build your church’s brand
Listen to the Podcast Episode Churches are typically behind in using new tools for reaching an audience. Don't be like most churches. Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The...
How to do digital outreach instead of marketing
While serving on a church staff in communications, Denis realized he could reach many people through “digital outreach.” He was able to cut through the noise to grow the church.
Church marketing ideas for promoting your events so you grow the church
Listen to the Podcast Episode Do the events at your church create growth? You can leverage events to grow the church, just like we help Cornerstone Church see new families join the church every month. The key is to think about building your brand instead of just...
20 church defining questions that you need to clarify your brand
Listen to the Podcast Episode A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can...
Tip for creating a sub-brand for a men’s event
Listen to the Podcast Episode Here are a few tips for creating a sub-brand: Tip 1: Only have sub-brands for major events, not every event Tip 2: Sub brands for major ministries, not every ministry Tip 3: Non-majors: change the title font, but keep the rest consistent ...
Example of a logo design for a growing Assemblies of God Church
Pastor Billy Register's Story of Rebranding True Life Church From First Assemblies of Clay CountySince rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. More people are attending the church on a regular basis and joining the...
