See the logo design and learn about the branding process that helped Christwalk Church see more first-time guests. In this post, you’ll learn how to create a brand rather than just design a logo.
SHOW NOTES
- The church, in its spiritual form, is inviting to all.
- A church needs to cut through the noise and meet its target audience.
- How do we do this? In my signature branding process, I give you questions to answer that will shape your brand strategy to reach those who would say, “I love it here!”
- We can then design a suitable logo, the color scheme, and the ideal front for your brand out of these answers.
The story behind the Christwalk Logo
- The church’s brand strategy is to target people that regularly vacation in the area. They have a laid-back mentality because they are there for leisure.
- The circle-shaped was chosen because the church is more relational in its approach.
- The color scheme reflects the area, which has a beach vibe. The brown, green, white, and blues are desaturated and soft.
- The front we choose is a simple front and trendy but not too trendy. It’s not going to be outdated within the next 10 years.
- Also, a tip, mockup the logo on a t-shirt, mug, and other items so you can “try it on.”
Conclusion
- People judge a book by its cover, so we need to get our branding right as a church to attract new people.
- Visitors will decide within minutes of visiting your church if they will come back.
- Church leaders need to embrace good branding.
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