Rebranding story of Christwalk Church

See the logo design and learn about the branding process that helped Christwalk Church see more first-time guests. In this post, you’ll learn how to create a brand rather than just design a logo.

SHOW NOTES

• The church, in its spiritual form, is inviting to all.
• A church needs to cut through the noise and meet its target audience.
• How do we do this? In my signature branding process, I give you questions to answer that will shape your brand strategy to reach those who would say, “I love it here!”
• We can then design a suitable logo, the color scheme, and the ideal front for your brand out of these answers.

The story behind the Christwalk Logo

• The church’s brand strategy is to target people that regularly vacation in the area. They have a laid-back mentality because they are there for leisure.
• The circle-shaped was chosen because the church is more relational in its approach.
• The color scheme reflects the area, which has a beach vibe. The brown, green, white, and blues are desaturated and soft. 
• The front we choose is a simple front and trendy but not too trendy. It’s not going to be outdated within the next 10 years.
• Also, a tip, mockup the logo on a t-shirt, mug, and other items so you can “try it on.”

Conclusion

• People judge a book by its cover, so we need to get our branding right as a church to attract new people.
• Visitors will decide within minutes of visiting your church if they will come back.
• Church leaders need to embrace good branding.