The story behind the inspiring logo of a church merger

Logo Design Story for United Church

A Unified Vision: The Story Behind United Church’s Inspiring New Logo

United Church, a congregation formed by the merger of two churches, stands as a testament to the power of collaboration, purposeful design, and an unwavering commitment to welcoming families with children. The story of their journey, embodied in their logo, is a shining example of how branding can reflect a church’s mission and vision.

A Tale of Two Congregations

United Church’s story begins with two separate churches, each with its own rich history and unique identity. Because of their desire to expand their outreach, these two congregations decided to unite their efforts and resources, forming a new, vibrant entity with a mission to bring people together in the name of Jesus.

Embracing Families and Children

The leadership at United Church recognized the importance of reaching out to families with children under 18, a group often underserved in today’s busy world. They aimed to create an environment where both parents and children would feel welcomed, cherished, and spiritually nourished. To effectively communicate this mission, they needed a visual identity that would resonate with their target audience.

A Versatile Vector Design

Understanding the need for versatility in today’s digital world, the Church Brand Guide team created a vector design for their logo, ensuring that it could be easily adapted to various forms of media. A simple vector logo enables it to shine on their website, social media profiles, printed materials, and even on large banners or billboards when the occasion calls for it.

Church Brand Guide: A Listening Partner

When it came to the creation of the United Church’s logo, Church Brand Guide played a pivotal role. This trusted partner took the time to listen to the congregation’s mission, values, and aspirations, understanding that the logo should encapsulate the essence of their unity and their commitment to welcoming families.

The resulting logo is a beautiful representation of the church’s core values.

A Ripple of Momentum

With its new logo in place, United Church witnessed a remarkable surge of momentum. Their message of unity and family inclusion began to resonate with the community, drawing in new visitors regularly. Families with children felt the warmth and acceptance that the church offered, making United Church their spiritual home.

In the story of United Church, we see the transformational power of thoughtful branding and design, reminding us that even the smallest symbol can carry immense significance, embodying the hopes and dreams of a community.