Tip for creating a sub-brand for a men’s event

Listen to the Podcast Episode

Here are a few tips for creating a sub-brand:

• Tip 1: Only have sub-brands for major events, not every event
• Tip 2: Sub brands for major ministries, not every ministry
• Tip 3: Non-majors: change the title font, but keep the rest consistent 
• Tip 4: Have 3 or 4 church fonts; 2 major fonts for headlines and body
• Tip 5: Have 5 church brand colors; 2 major colors

Big ideas behind the brand design for the Man Up Conference:

• Man UP is an annual event for Cornerstone Church.
• We created a landing page on the website to point the online ads to for the event.
• The design is masculine and inspirational. 
• The church used screens throughout the building to inform guests throughout the event.
• Social media posts were used for weeks leading up to the event to drive people to sign up.
• An email campaign was put together to reach the internal church members.
• See the landing page here: https://cornerstonehighland.com/manup22/
• I use Divi Builder by Elegant Themes to build the website and landing page: https://www.elegantthemes.com/
• The image for the design was from https://unsplash.com/

Man Up Men’s Conference
Branded Graphics

Vertical Screen Graphics

Social Media Posts

Man Up Website Landing Page