Church Brand Guide Podcast
In this podcast we discuss practical strategies that are working to help churches reach more people. Michael interview guests who provide great insights on areas of their expertise in serving churches.
Youtube Videos
How we created a brand for a church that reaches three generations
Listen to the podcast episode where I guide you through the branding process for Legacy Church. Logo DesignLegacy Church has a fresh vision to lead them into the future with new leadership in place. A brand was created that would connect with the community's needs and...
Do you feel like your church is the best-kept secret in town?
sPeople in your city don't think your church can help them. In a recent survey I sent out, I received a question that said, "What attracts de-churched people to stop and give your church a shot?" My simple answer is you need to present your church as a solution to...
23 Questions To Build Your Church’s Brand
What people need from your church after quarantine People need a clear vision that is compelling for the next season after the Coronavirus quarantine which connects with them on an emotional level. This vision should be laser-focused to cut through the...
A 2-Step System to Get New People to Church Regularly
What if you could create holidays so new people to come to your church regularly? Would you do it?In episode 53 of the Church Brand Guide Podcast, we discuss how you can create on-ramps to your church where you rally the people and create alignment with your marketing...
Top 4 Days People Will Come to Your Church
Many churches have events where they use their resources of time and money but they don’t see the benefit of growth after the event.What if there was a way to ensure there is always a clear path for new people to become part of the church. What if you could plan well...
Brand Redesign for a Church That Wants to Reach Young Families
Most churches struggle to communicate their vision in a way that causes people to contribute to it. Having brand clarity helps you to cut through the noise to build a experience that is attractive to your community and gets them to buy in. The result is a clear...
How to Build a Church Communications Strategy
Watch Episode 050 Watch the video podcast with Jamey Santos.Does your church have a communications strategy in place? What if you are able to have a playbook in place in advance that gets everyone on the same page of how events will be promoted, that allows you to...
10 Tips That Builds a Brand to Reach Skeptics
Watch Episode 047 Watch the video podcast with Mike Signorelli. Are there people in your community who are skeptical about church and reluctant to attend? In this episode of the podcast we are sharing insights from Pastor Mike Signorelli in New York City who is...
Tips to Implement Change in Your Church with Bobby Bogard
Watch Episode 047 Watch the video podcast with Bobby Bogard.Many church leaders face resistance when it comes to making changes with your church. People in the church get attached to what has been in the past and naturally resist the new ideas even when it is...
How to Create a Church Culture That Has Positive Momentum (CBG042)
How to Create a Church Culture Creating a positive culture in your church starts with clearly communicating who you are. How does branding create culture in a church? Your brand draws lines around who you are called to reach and what you are about as a church....
Why Churches Need to Choose a Target Audience to See Growth (CBG041)
Why do churches need to have a targeted audience? Without trying you are sending a message about who you are and what audience you serve. These unintentional signals are either attracting people or turning them away. By being intentional about who you are...
How a Church Can Serve the Community With Its Brand (CBG040)
Your church is the guide to the story of your audience Everyone has something that they are working toward or trying to become. The church can be the guide to the solution. So who can the church help people get where they need to go with a simple plan? It...
How Branding, Marketing and Advertising Work Together to Help Churches Grow (CBG038)
SHOW NOTE It is important for your church's branding, marketing, and advertising to be consistent with your church's mission, direction, and vision. Attractive brands cause people to stick. Experiences consistent with your branding provide a positive experience. Using...
How to Get the Perfect Logo Designed for Your Church (CBG037)
In this episode, we will be talking about designing the perfect logo for your church; you might be thinking you need a logo for your church and contemplating how I get the perfect design for your brand. To achieve this, you need to be clear about the right target...
How to Build a Healthy Creative Team in Your Church (CBG036)
This time, we're talking about building a creative team that is amazing at producing media. Our Guest Jared Hogue has been on staff at Church on the Move as a creative director where he was able to build a large team of staff and volunteers to produce video and...
How to Build a Brand that Attracts and Retains Volunteers (CBG035)
Volunteers are a crucial part to any church brand. Jarod Hogue was in charge of hundreds of volunteers at Church On The Move in Tulsa, Oklahoma and he shares tips on how to attract and retain people to serve in the church. Show Notes: Give your volunteers...
7 Tips to Creating Church Marketing That Gets Results (CBG034)
In this episode, we discuss what every communications leader needs to do in order to be successful in growing the church. Michael unpacks what his agency does when coming into a new church environment to help them define their brand and work toward clear communication...
Church Rebrand Tips Case Study (CBG033)
This podcast is a case study of a rebrand project Michael Persaud has been working on with a church located in the San Fransisco area. Michael describes the steps that are being taken to help this church better focus on reaching their target audience by creating a...
Insights on Retaining Guests with Dick Hardy (CBG032)
Many churches struggle to retain guests from month to month. Dick Hardy joins us to discuss some keys growing churches use to retain visitors. This is a practical conversation revealing methods any church can use to help them grow. Show Notes: As a church...
Tips on Building an Effective Church Website with Chase Replogle (CBG031)
A good church website is the center of church communication and marketing. You should have a strategy in place for your site so you can build a site that serves your church well. Chase Replogle joins us on this episode to discuss tips for building a great...